The graphic charter for the Paris 2024 Games, named “Look of the Games”, is based on four main themes: the celebration of sport, French elegance, eco-responsibility and personalization.
As the symbol of the Games, this charter was designed to pay tribute to France, drawing inspiration from an iconic element of the French and Parisian urban landscape: the cobblestone. This element is expressed in various geometric forms, each evoking symbols of France and Paris. Moreover, cobblestones can be assembled and adapted indefinitely, symbolizing the richness of French heritage.
At the heart of the “Look of the Games,” it will dress Paris 2024 just as it decorates the capital's streets.
Branding / Deployment on all types of media
Event Branding
Appdesign
The graphic charter for the Paris 2024 Games, named “Look of the Games”, is based on four main themes: the celebration of sport, French elegance, eco-responsibility and personalization.
As the symbol of the Games, this charter was designed to pay tribute to France, drawing inspiration from an iconic element of the French and Parisian urban landscape: the cobblestone. This element is expressed in various geometric forms, each evoking symbols of France and Paris. Moreover, cobblestones can be assembled and adapted indefinitely, symbolizing the richness of French heritage.
At the heart of the “Look of the Games,” it will dress Paris 2024 just as it decorates the capital's streets.
Branding / Deployment on all types of media
Event Branding
Appdesign
The graphic charter for the Paris 2024 Games, named “Look of the Games”, is based on four main themes: the celebration of sport, French elegance, eco-responsibility and personalization.
As the symbol of the Games, this charter was designed to pay tribute to France, drawing inspiration from an iconic element of the French and Parisian urban landscape: the cobblestone. This element is expressed in various geometric forms, each evoking symbols of France and Paris. Moreover, cobblestones can be assembled and adapted indefinitely, symbolizing the richness of French heritage.
At the heart of the “Look of the Games,” it will dress Paris 2024 just as it decorates the capital's streets.
Branding / Deployment on all types of media
Event Branding
Appdesign
The graphic charter for the Paris 2024 Games, named “Look of the Games”, is based on four main themes: the celebration of sport, French elegance, eco-responsibility and personalization.
As the symbol of the Games, this charter was designed to pay tribute to France, drawing inspiration from an iconic element of the French and Parisian urban landscape: the cobblestone. This element is expressed in various geometric forms, each evoking symbols of France and Paris. Moreover, cobblestones can be assembled and adapted indefinitely, symbolizing the richness of French heritage.
At the heart of the “Look of the Games,” it will dress Paris 2024 just as it decorates the capital's streets.
Branding / Deployment on all types of media
Event Branding
Appdesign
The graphic charter for the Paris 2024 Games, named “Look of the Games”, is based on four main themes: the celebration of sport, French elegance, eco-responsibility and personalization.
As the symbol of the Games, this charter was designed to pay tribute to France, drawing inspiration from an iconic element of the French and Parisian urban landscape: the cobblestone. This element is expressed in various geometric forms, each evoking symbols of France and Paris. Moreover, cobblestones can be assembled and adapted indefinitely, symbolizing the richness of French heritage.
At the heart of the “Look of the Games,” it will dress Paris 2024 just as it decorates the capital's streets.
Branding / Deployment on all types of media
Event Branding
Appdesign
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Hinano Lab
FOUNDER — Laura Manuellan
hello@hinanolab.fr
Based in Tahiti ~ Working worldwide.
(05)
Hinano Lab
FOUNDER — Laura Manuellan
hello@hinanolab.fr
Based in Tahiti ~ Working worldwide.
(05)
Hinano Lab
FOUNDER — Laura Manuellan
hello@hinanolab.fr
Based in Tahiti ~ Working worldwide.
(05)
Hinano Lab
FOUNDER — Laura Manuellan
hello@hinanolab.fr
Based in Tahiti ~ Working worldwide.
(05)
Hinano Lab
FOUNDER — Laura Manuellan
hello@hinanolab.fr
Based in Tahiti ~ Working worldwide.
Images of this website are not copyright free. © 2025 HINANO LAB. All rights reserved.
Images of this website are not copyright free. © 2025 HINANO LAB. All rights reserved.
Images of this website are not copyright free. © 2025 HINANO LAB. All rights reserved.
Images of this website are not copyright free. © 2025 HINANO LAB. All rights reserved.
Images of this website are not copyright free. © 2025 HINANO LAB. All rights reserved.