Paris 2024-2 – Hinano Lab

PARIS 2024

• Branding

As the symbol of the Games, Paris 2024's brand identity - named “Look of the Games” - was designed to pay tribute to France, drawing inspiration from an iconic element of the French and Parisian urban landscape: the cobblestone.

This element is expressed in various geometric forms, each evoking symbols of France and Paris. Moreover, cobblestones could be assembled and adapted indefinitely, symbolizing the richness of French heritage.

At the heart of the “Look of the Games,” it has dressed Paris 2024 just as it decorated the capital's streets.

Every element of @paris2024 event was designed to create a festive, inclusive atmosphere with a forward-looking focus. The goal was to blend tradition and modernity, crafting an immersive experience that visually engaged and inspired a sense of connection and pride.

TASKS

Branding

Deployment on all types of media & places

Appdesign

CREDITS

Paris 2024

~ GAMES WIDE OPEN !